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Search Engine Marketing

Search Engine Marketing

We offer comprehensive search engine marketing (SEM) support services designed to help you maximise the return on your website investment.

These services specifically focus on –

  • Improving the volume and targeting of site visitors
  • Improving visitor engagement
  • Increasing visitor conversion – Enquires / Quotes / Orders / Donations…

Our approach is focused entirely on measurable outcomes. Our reports and recommendations will be aligned to your organisation’s objectives and will relate directly to key, measureable business objectives.

Search Engine Optimisation

Our Search Engine Optimisation (SEO) site setup service ensures that your site is configured, according to industry best practice, to compete in the search engine rankings.

  • Keyword research to define target topics and keywords
  • Set page titles, meta descriptions and page headings
  • Copy edits

Google Ads campaign creation & management

Our Google Ads (used to be AdWords) campaign creation & management service ensures that your campaign is built to drive the outcomes that you are targeting in the most cost-effective way.

  • Keyword research to define target keywords
  • Google Ads account setup and campaign creation
  • Campaign measurement and management

Performance measurement – Google Analytics

As part of our engagement we would want to discuss clear business objectives and the metrics that will define success. So, we will ensure that Google Analytics is set up properly and that you are equipped to measure performance –

  • Acquisition – Are we acquiring well targeted visitors cost effectively
  • Engagement – Are we creating interest in those visitors
  • Outcomes – Are we driving the targeted outcomes from the site

Reporting

At the end of each tranche of work, usually monthly, we will provide comprehensive reporting setting out –

  • Results from previous activity
  • Actions this month
  • Plan for the next few months