Miniature Autoworld

The Requirement

Andrew Sutton has had a thriving business buying and selling diecast toy cars and toy soldiers on eBay since 2000.

Trying to attract more collection sellers to replenish his stock, Andrew knew he was missing out to his competitors as they promoted themselves with websites and potential sellers were finding and contacting them on Google.

In order to get potential sellers to contact him he wanted a website that would establish credibility and trust and portray him as approachable and helpful. Andrew is an eBay Top-rated seller and regularly receives positive feedback.

He wanted to supply information about the type of toy cars and soldiers he was hoping to buy and provide information to help answer the questions he gets asked on a frequent basis when someone is selling a treasured collection.

He wanted to rank well in the search engines and provide an easy way for potential sellers to contact him and provide information about the toy cars or soldiers that they wanted to sell.

All sales currently go through eBay but Andrew wanted to showcase his inventory on the website too.

Our Recommendations

SaltyDog Webdesign - System Integration

eBay Feed

We created an automatic feed to show all Miniature Autoworld's eBay listings on the website without the need for double entry

SaltyDog Webdesign - Get Business

Ease of contact

A contact form was created with fields for users to upload lists and the phone number and email are prominent throughout the site making it easy for sellers to get in touch

SaltyDog Webdesign - showcase feedback

Showcase feedback

To provide credibility and establish trust we created an automatic feed that echoes the great eBay feedback that Andrew receives on the home page of the website

SaltyDog Webdesign - content management

Easy to maintain

The site was built on WordPress, its dynamic content management system is straightforward to use and enables Andrew to update his site with fresh and informative content which search engines love

SaltyDog Webdesign - Responsive Websites

Mobile Friendly

The site was built to be fully responsive to look 100% on all devices. When Google ranks websites, one of the things it looks at is mobile friendliness so this is crucial to get a good ranking

SaltyDog Webdesign - brand creation

Brand creation

We helped secure Andrew's place in the market by creating a brand that will reaches and appeals to his audience and set him apart from his competition

The Results

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